Kaiser Permanente's Mid-Atlantic Permanente Medical Group (MAPMG) comprises over 1,700 physicians across more than 50 specialties, serving 825,000 patients in Maryland, Virginia, and Washington, D.C.
How Last Link Solved it:
To address these challenges, Last Link set up a monthly LinkedIn and Facebook live series for MAPMG. These live sessions covered various healthcare topics, such as cancer awareness, heart health, mental health, and gut health, to engage the community and spread awareness. During these sessions, patients could ask live questions, enabling better assessment of their situations and guiding them to take necessary steps. This approach aimed to reduce unnecessary hospital visits, improve critical response times, and effectively showcase the expertise of MAPMG's doctors.
Outcome, Benefits and Takeaways:
Outcome: MAPMG has engaged us for the past 4 years in conducting these sessions
Key Takeaways:
1. Improved Patient Education: The live sessions enhance patient knowledge on various healthcare topics, empowering them to make informed decisions about their health.
2. Increased Community Engagement: Live interaction allows patients to ask questions and receive immediate responses, fostering a sense of community and trust.
3. Enhanced Doctor Visibility: Showcase of doctors' expertise in a live setting helps build credibility and strengthens the doctor-patient relationship.
Benefits:
1. Reduced Unnecessary Hospital Visits: By educating patients about minor ailments and symptoms needing immediate attention, the sessions help reduce unnecessary visits to the hospital.
2. Improved Critical Response Times: Patients with urgent medical needs can receive timely guidance during the live sessions, improving their access to timely treatment.
3. Enhanced Patient Satisfaction: The interactive nature of the sessions and access to expert advice contribute to higher patient satisfaction and trust in MAPMG's services.
4. Increased Brand Awareness: Regular live sessions on social media platforms like LinkedIn and Facebook help increase MAPMG's visibility and brand recognition among a wider audience.
