The Canada-Africa Chamber of Commerce, accelerates trade, business, and investment between Canada and Africa through world-class networking and information-sharing opportunities. It maintains strong links with both Canadian and African businesses and governments. The Chamber is dedicated to its mission of fostering trade and investment between the two regions.
How Last Link Solved it:
We proposed and created a unique virtual seminar that spanned different time zones over multiple days to accommodate the African delegates. We pre-recorded all keynotes and developed an agenda that could be consumed virtually. This approach allowed us to successfully host the session, attracting more than 2,500 delegates—10 times more than their regular in-person sessions. We also hosted the post event recording on their site which gave them increased visibility.
Outcome, Benefits and Takeaways:
Outcome: Our virtual format ensured expanded coverage of key mining jurisdictions in Africa through regionally focused sessions on each day. The conference received extensive coverage, reaching tens of thousands through the actual sessions and widespread media coverage, including CNBC, Business Insider, and The Guardian Nigeria.
Key Takeaways:
- The conference successfully transitioned to an online format, effectively converting a regular in-person event into a virtual one.
- The event was attended by ministers from both Africa and Canada, highlighting its significance and broad appeal.
- The biggest African mining event in North America happened virtually, setting a precedent for future events and expanding its reach and impact.
Benefits:
1. Increased Attendance and Engagement: By creating a unique virtual seminar, Last Link enabled the event to reach over 2,500 delegates, a tenfold increase compared to the regular in-person sessions.
2. Enhanced Media Coverage: The virtual format and comprehensive agenda facilitated widespread media coverage, including mentions in CNBC, Business Insider, and The Guardian Nigeria, significantly amplifying the event's visibility and impact.
3. Seamless Multiday Event Management: Last Link’s solution effectively managed the event across different time zones, accommodating African delegates and ensuring smooth coordination and participation throughout multiple days.
